To market or not to market? That is the question. Every restaurant should have a marketing plan and program, but it should be catered to your revenues, goals for gaining new business and goals for retention. No coupon should be issued without knowing the projected impact on your business and how you will pay for it. No offer should be made that can’t be upheld on your end without damaging your business. Marketing is an essential part of any business, but you have to be smart about it.
David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!”
Learn more about how David Scott Peters can help your restaurant at www.therestaurantexpert.com – and don’t forget to mention that you read him on COMMLOG’s eTIP website!
By David Scott Peters, The Restaurant Expert.com